Press Releases

MOUNTAIN VIEW, CA — January 13, 2011 —  Adaptive Planning, the worldwide leader in on-demand financial planning and reporting solutions for companies of all sizes, today announced that Vocus (NASDAQ: VOCS) has achieved significant benefits by moving their manual, spreadsheet-based budgeting, forecasting, and reporting processes to Adaptive Planning’s automated, on-demand application.

“As a growth company in a dynamic industry, Vocus needs a robust, flexible, world-class planning infrastructure,” said Bas Brukx, Vice President, Financial Planning and Analysis at Vocus. “By implementing Adaptive Planning, we can run many different what-if scenarios efficiently and quickly and determine the potential impact of each scenario on future financial and operational performance.”

As Vocus experienced high growth both domestically and internationally, their spreadsheet model became more complex, and the company looked for a financial planning system that could help to continue to accurately forecast both expenses and recurring revenue, and to optimize financial and operational performance year over year. Prior to switching to Adaptive Planning, it was difficult and time-consuming to allow departments to collaborate on budgets and financial analyses, and to provide quick visibility into the factors driving the growth of the business.

“With Adaptive Planning, Vocus has been able to streamline our budgeting and planning processes, enhance visibility into the business through improved scenario planning and analysis, and increase collaboration among finance and business managers,” added Brukx. “The company has been able to save time, drive better business decisions, and optimize revenue growth and profitability.”

And because Adaptive Planning is easy to use, minimal training was required for roll out, resulting in both a rapid implementation and a highly-satisfied team of users.

”We are pleased with the results that Vocus has been able to achieve with our solution,” said Greg Schneider, Vice President of Marketing for Adaptive Planning. “Their success demonstrates how quick and easy it can be for fast-growing software companies to adopt on-demand solutions that allow finance and executive teams to closely monitor performance metrics, decrease expenses, increase revenues, and ultimately outperform their competitors.”

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influences buyers through the media, online and within social networks. Our cloud-based software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit www.vocus.com or call (800) 345-5572.

About Adaptive Planning

Adaptive Planning is the worldwide leader in on-demand corporate performance management (CPM) solutions for companies and nonprofits of all sizes. Adaptive Planning’s solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise CPM applications. Adaptive Planning is headquartered in Mountain View, Calif. and is funded by ONSET Ventures, Monitor Ventures, Cardinal Venture Capital and Clairmont Capital.

Media Contacts:

Christina Farr
GlobalFluency
650-433-4150
cfarr@globalfluency.com

Aimee Caton
Adaptive Planning
650-810-0531
acaton@adaptiveplanning.com

Adaptive Planning
650-528-7500
www.adaptiveplanning.com