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Online Publishing Platform Improves Customer Acquisition and Sales Integration With a Data-Driven Strategy

Transparency Into Data Drives the Story Behind Blurb's Finance Makeover

Blurb’s core purpose is to democratize publishing because anybody can make a book and everybody has a story. Workday Adaptive Planning is core to me in delivering on our mission.

Gene Domecus, CFO

  • Everyone has a story. That’s the mission behind Blurb, a printing and technology company for self-publishers. Blurb furthers its mission through insightful analytics into its global business and customer base. Obtaining the much-needed transparency into accounts required the dynamic capabilities of Adaptive Planning.  Greater visibility led to more effective customer acquisition and sales integration, a stark contrast from error-prone, labor-intensive spreadsheets.  Instead of trudging through cell blocks and columns, Blurb turns a fresh page, moving forward  with a real-time view of key business drivers for success.


    • Significant time and effort spent on data gathering and reconciliation
    • Inefficient and Excel-heavy planning process
    • Long cycle times for planning and budgeting


    • Eliminated hundreds of Excel sheets from the process
    • Faster budgeting and planning cycles
    • Fewer errors and less time spent on data gathering and reconciliations
  • About:

    Blurb is a self-publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, promote, and sell professional-quality printed books and ebooks.

    San Francisco, CA
    Business services