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GTB: Connecting Operational Planning and Project Execution

  • Combining financial planning with operational execution is the gold standard in active planning. GTB has developed an innovative global resource data center and position management tool using Workday Adaptive Planning. Listen to this Customer Spotlight session from Adaptive Live 2020 to learn how GTB's approach helps ensure skills alignment, tracks utilization, and monitors scope of work delivery to measure project profitability and inform contract negotiations.

  • About:
    GTB is a global marketing and communications agency known for its work as the primary creative agency for Ford Motor Company. GTB is a subsidiary of WPP, one of the Big Four advertising firms.
    Location:
    Dearborn, MI
    Industry:
    Publishing and media

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