Active Interest Media Achieves New Heights in Corporate Performance Management and Cross-Functional Productivity Through the Use of the Adaptive Suite

Enthusiast Publisher Is Months Ahead of Schedule With Trio of Adaptive Products

Jul 07, 2015

Adaptive Insights, the leader in cloud corporate performance management (CPM) for the biggest brands and the hottest companies, today announced that Active Interest Media, a leading publisher of niche enthusiast publications, has implemented Adaptive Planning, Adaptive Discovery, and Adaptive OfficeConnect to achieve greater collaboration, productivity, and data analytics to drive executive decisions. Active Interest Media reaches more than 40 million people in 85 countries, with popular brands such as Yoga Journal, Backpacker, Ski, Clean Eating, Oxygen, Power & Motoryacht, American Cowboy, and Warren Miller Entertainment. In order to better manage the company’s rapid growth and business momentum, its finance department required a top-tier performance management system to break down the data and deliver fast, accurate analysis to executive decision-makers.

Craig Rucker, Active Interest Media Vice President, Finance, self-implemented Adaptive Planning and quickly found that the finance team was able to obtain and deliver valuable financial analysis to the broader leadership team. “With Adaptive Insights, we’re about two months ahead of schedule in creating our annual budget,” Rucker said. “And instead of taking a week to consolidate and review company-wide budgets, we can do it in a single day.”

After a successful Adaptive Planning implementation, the team added Adaptive Discovery and Adaptive OfficeConnect into the FP&A process. Adaptive Discovery has given the team powerful visual analytics features to help people outside of finance better understand performance data. And by using Adaptive OfficeConnect, the finance team has created more than 80 different financial reports by specific business drivers and product lines, and has duplicated existing monthly financial reporting packages inside of their Adaptive model, specifically for users who are more comfortable with the look and feel of Excel sheets.

“In Adaptive, we can look at data in any way we want to,” Rucker said. “That’s a significant competitive differentiator for us, and something that has helped me to evolve my role from pushing numbers to breaking-down data and providing organizational guidance with performance insights.”

Tweet: Active Interest Media is months ahead of schedule and more productive than ever using @AdaptiveInsight #CloudCPM.

About Active Interest Media

One of the world’s largest enthusiast media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Clean Eating, Backpacker, Ski, Skiing, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Log Home Living, Old House Journal, Cabin Living, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 40 million people in 85 countries. AIM also operates websites, B2B businesses, a state-of-the-art video unit, and Warren Miller Entertainment, the most successful outdoor film production company in history. Each of the divisions also runs consumer and trade events, including the world’s largest boat shows and yoga conferences. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

About Adaptive Insights

Adaptive Insights is the leader in cloud corporate performance management (CPM). Via its software as a service (SaaS) platform, the company offers capabilities for budgeting, forecasting, reporting, consolidation, dashboards, and business intelligence that empower finance, sales, and other business leaders with insight to drive true competitive advantage. The Adaptive Suite is sold direct or is available through Adaptive’s robust cloud CPM channel ecosystem of 200+ partners, including Accenture, Armanino, BDO, Cohn Reznick, Intacct, KPMG, McGladrey, and Plex Systems. NetSuite also offers Adaptive Insights as its NetSuite Financial Planning Module.

More than 2,700 companies in 85 countries use Adaptive Insights. These range from mid-sized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Siemens. Adaptive Insights is headquartered in Palo Alto, Calif. For more information, visit, the Adaptive Insights Blog, and follow Adaptive on LinkedIn, Twitter, Facebook, and YouTube.