Global Survey Reveals CFOs Will Navigate Economic Uncertainty by Harnessing the Power of Big Data

Multiple Scenario Planning Takes Center Stage as CFOs Strive to Remain Agile

Apr 26, 2016

Adaptive Insights, the worldwide leader in cloud corporate performance management (CPM), today released its global CFO Indicator Q1 2016 report, revealing that while chief financial officers (CFOs) remain worried about growing economic volatility, the vast majority of the 377 CFOs surveyed remain confident in their forecasts, and believe that the combination of big data, analytics, and scenario planning will likely be the key to navigating their organizations through the current financial uncertainty.

Enabling them to accelerate the pace of change and remain agile, scenario planning is viewed by 48% of CFOs as the activity that will provide the most strategic value to their organizations during a downturn. Seventy-eight percent believe that applying financial data analysis to achieve profitability will provide the most strategic value overall to their organizations. Other key findings in the report include:

  • High forecasting confidence: 85% of CFOs feel moderately, very, or completely confident in their forecasts for the first half of 2016
  • Strong trust in the value of big data and analytics: 43% believe big data and analytics will have the single biggest effect on their future role
  • Agility highly valued: 59% rank transformation and innovation experience as the second most beneficial attribute to their performance—second only to technical and analytical skills (65%)

“A strategic CFO is an agile CFO—one who can pivot on a dime and react decisively regardless of what the future holds,” said Robert S. Hull, founder and chairman at Adaptive Insights. “When the financial outlook seems unclear, planning for multiple scenarios can significantly contribute to agility. While transformation and innovation experience helps inspire myriad possible outcomes, technical and analytical skills can be applied to more rapidly model multiple actionable plans—helping financial leaders to remain agile as they navigate even the most turbulent markets.”

Technology Savvy CFOs Chart Course in Turbulent Markets

Driven by such factors as potential changes in regulatory requirements and taxation laws, economic uncertainty is the only certainty for today’s CFO. In fact, potential changes in regulatory requirements alone is driving 64% of CFOs to plan for multiple outcomes. It’s no surprise then that scenario planning has been identified as a key task for driving strategic, agile decision-making.

To support strategic activities, 56% of CFOs indicated that they were either very or completely likely to invest in dashboards and analytics and identified cloud-based, or SaaS, solutions as their preference. According to the study, CFOs estimate that 33% of their IT infrastructure is SaaS today, and they forecast this to grow to 60% of their infrastructure in 4 years. CFOs cited collaboration (24%) as the top reason for implementing SaaS solutions, followed by less reliance on IT (21%), and significant cost savings (17%).

And with growing reliance on technology and scenario planning, CFOs are not only feeling confident in their forecasting capabilities but also in their use of technology. Ninety-three percent report they are moderately, very, or extremely proficient in technology.

Shifting Priorities for CFOs

While most CFOs (93%) see compliance as their top priority today, only 62% see this as a priority three years from now. Rather, over the next three years, they expect to begin focusing on talent management (78%) and transforming financial data into intelligence to drive growth (77%). Tied for third in the study, both at 74%, are understanding how to leverage IT to take advantage of evolving market opportunities and overseeing corporate governance.

For additional insights from this quarter’s survey, see the infographic or download the full report.

These findings will be highlighted at Adaptive Live, the Adaptive Insights user conference being held April 27-28 at the San Jose Convention Center. The gathering of 1400+ finance professionals provides an opportunity for attendees to gain insights, attend training and network.

About the Adaptive Insights CFO Indicator

The Adaptive Insights CFO Indicator reports what is top of mind for CFOs, as well as unveils key attributes that define the modern CFO. This report surveyed 377 chief financial officers across the globe online over a two-week period ending March 28, 2016. For previous reports, visit the Adaptive Insights Learn Center

About Adaptive Insights

Adaptive Insights is the leader in cloud corporate performance management (CPM).  Via its software as a service (SaaS) platform, the company offers capabilities for budgeting, forecasting, reporting, consolidation, dashboards, and analytics that empower finance, sales, and other business leaders with insight to drive true competitive advantage. The Adaptive Suite is sold direct or is available through Adaptive Insights’ robust cloud CPM channel ecosystem of 200+ partners, including Accenture, Armanino, BDO, Cohn Reznick, Intacct, KPMG, McGladrey, Plex Systems, and Workday. NetSuite also offers Adaptive Planning as its NetSuite Financial Planning Module.

More than 3,000 companies in 85 countries use Adaptive Insights. These range from midsized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Epcor, Konica Minolta, NetSuite, Philips, P.F. Chang’s, and Siemens. Adaptive Insights is headquartered in Palo Alto, Calif. For more information, visit, the Adaptive Insights Blog, and follow Adaptive Insights on LinkedIn, Twitter, Facebook, and YouTube.